Loftus speaks with Alan about creating false memories.
always loved pizza, right? Wait, are you sure about that? If anyone
can convince you that you don't like pizza, Elizabeth Loftus of
the University of California, Irvine can. Loftus is an expert on
false memories. She may be able to persuade you to remember something
you've never experienced. By changing many of her subjects' opinions
about what foods they like or dislike, she has shown that it is
remarkably easy to establish false memories. Beyond that, she can
actually get people to change what they think based on these false
Alan doesn't quite succumb to Loftus' persuasiveness (he still doesn't
think he ever got sick from eating hard-boiled eggs), he does go
from being entirely convinced to not entirely sure.
ramifications of Loftus' research are wide-ranging. People often
are wrongly accused and prosecuted based on witnesses' false memories
that may have been inspired by a deceptive, misleading or misguided
suggestion. No matter what the false memory, Loftus hopes that her
research will help us to further understand the memory process and
help us learn how to recall events more accurately.