This page provides links to some of the
work the Quartz group is doing at Caltech
Learn more about the science behind MRI technology.
Science of Shopping
Read an article about the emerging field of neuromarketing using
brain imaging technology to figure out consumer choices and hone
Visit this site to learn more about Dr. Banaji and her research.
Take a couple of tests on this website to see whether you really
"know your mind" or implicit associations are lurking within. You
can try the Gender-Science test, the Black-White race test and others
This website from tolerance.org explores the idea of unconscious
stereotypes and prejudices and how to become aware of them.
Here Dr. Greene provides information about his research in the field
of moral psychology.
Information about the work Dr. Cohen is doing at Princeton's
Center for the Study of Brain, Mind and Behavior.
Brain From Top to Bottom
Learn more about the prefrontal cortex - and the way development
in this brain region sets human beings apart.s.