Hidden Motives Part 1 - The
Quest for Cool
Alan gets a brain scan that
tells him how his brain responds to cool and uncool items.
Why would our minds react to the social status of products?
Hidden Motives Part 2 - Hidden
A simple Implicit Association
Test checks what Alan really thinks about women and careers.
He's always thought of himself as a feminist, but does
his mind hide a secret prejudice?
Hidden Motives Part 3 - Tough
Moral choices and judgments
about what's fair each have emotional and rational components.
Alan gets scanned again to see what his mind is doing.