The Real Mad Men and Women of Madison Avenue

During the 1960s, a creative revolution took over the world of American advertising, ushering in an era of iconic ads such as Doyle Dane Bernbach’s “Think Small” ad for Volkswagen. Hear about this exciting period from real-life Don Drapers and Peggy Olsons – and find out if the three-martini lunches and workplace trysts in AMC's Mad Men were the stuff of dreams or reality.

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Episodes 1

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Clips 9

The Real Mad Men and Women of Madison Avenue

Amil Gargano on 1960s Volvo Ads

Amil Gargano talks about his work on Volvo's ambitious ad campaign in the 1960s.

1:29

The Real Mad Men and Women of Madison Avenue

Gargano on Ally

Amil Gargano on his partner Carl Ally.

The Real Mad Men and Women of Madison Avenue

George Lois' Goodman's Matzos Stunt

George Lois discusses how he once threatened to jump out the window to save his campaign.

0:23

The Real Mad Men and Women of Madison Avenue

George Lois' Leotard Ad

George Lois on his attention-getting leotard ad.

0:29

The Real Mad Men and Women of Madison Avenue

Maas and Sirowitz on Ogilvy

Maas and Sirowitz on Ogilvy

The Real Mad Men and Women of Madison Avenue

Rothenberg on Research

Randall Rothenberg discusses the pros and cons of research in advertising.

1:53

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Previews 2

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