“A Good Joke (‘Allee Same te Pakeha’).” Te Aho te Rangi Wharepu, a chief of the Ngati Mahuta tribe of Waikato. This classic image is based upon a 1905 oil painting by noted New Zealand artist Charles Frederick Goldie (1870-1947) and was issued as a color lithographic postcard. In this image, Goldie emphasizes the moko that so fascinated the Europeans at this time. It is interesting to note at the peak of the postcard craze in 1909 between 9 and 14 million cards were posted in New Zealand. Of this amount, it is estimated that over half depicted moko in some fashion. This image strengthens the stereotypical view so prevalent at this time period depicting the Maori people as ‘happy go lucky,’ lazy and not too bright. The danger was that views such as this were the only ones that many Europeans had at the time; this only strengthened the stereotypes of Maori people as inept and Europeans as culturally and racially superior. From original postcard circa 1905. Collection of Mark and Carolyn Blackburn.