Welcome to PBS Broadcast Sponsorship
Each year,
hundreds of corporations reach millions of viewers
through their support of public television programs and services. Sponsorship of PBS programming can provide
your organization with a unique and valued opportunity to reach into 99% of
American homes and touch the lives of millions of PBS viewers.
Not only are PBS program sponsors recognized by our members and viewers as an integral part of the PBS community,
but they are also appreciated as the part that makes some of our viewers' most valued programs possible.
Use the
search engine at left to a look at some of our current opportunities, or
contact us at (703) 739-5000 or corporatesupport@pbs.org
for more information on how you can reach PBS audiences
PBS Sponsorship News and Information
Check here for some
of the latest research and program news from PBS National Sponsorship.
Sponsorship Impacts Viewer Perceptions
and Purchase Intent
According
to a recent study cited by AdAge.com, television sponsorship has a “greater impact on the emotional/implicit mind than the
rational/conscious mind and both makes brands famous and increases purchase
intent, favorability and ‘for me-ness’.”
PBS custom research and MRI data provides comparable insight, indicating
that PBS sponsors enjoy similar results to those seen in the UK
research. A majority of PBS viewers polled believe sponsoring companies are
industry leaders and would choose to purchase from PBS sponsors, all other
things being equal.
For More Information:
PBS Sponsorship Makes an Impact
(one sheet)
AdAge.com
“Sponsors Provoke More Emotional Response in Fans”
UTalkMarketing
“Benefits of TV Sponsorship For Brands Revealed”
PBS’ Fall Slate Is a Winning Ticket
As the only broadcast network to provide
primetime wall-to-wall national convention coverage through The
Newshour With Jim Lehrer, PBS offers viewers
news and public affairs programs that deliver comprehensive coverage of this
year’s historic election cycle as part of PBS
Vote 2008. PBS’ fall lineup also features “The Choice 2008” from Frontline, an incisive biographical
profile of both major party presidential candidates, and a look at Latino
politics with Latinos ’08. Other
programs that will illuminate America’s
political landscape are Bill Moyers Journal, Nightly
Business Report, NOW on PBS, P.O.V., Tavis
Smiley and Washington Week with Gwen Ifill and National Journal.
Anglophiles can look forward to a new
contemporary technological thriller from Masterpiece, “The Last Enemy,” as
well as a six-hour in-depth look at Britain’s current regal relations
with Monarchy,
The Royal Family At Work.
Rounding out PBS’ entertaining fall offerings
are American
Masters’ history of Warner Bros., a Pavarotti portrait on Great
Performances, Nature’s profile of the bald eagle, NOVA’s anthropological look at the Bible and an examination of timely
political collectibles on Antiques Roadshow.
For More Information:
The
Newshour Online
Visit WGBH for information on Masterpiece Contemporary,
Antiques Roadshow, NOVA and Frontline
Visit WNET for American Masters, Great
Performances. P.O.V. and Nature
PBS KIDS Will Win Your Vote
We
anticipate unanimous approval when two innovative new series join the PBS KIDS
lineup this fall. Sid the Science Kid,
from The Jim Henson Company, promotes science readiness and tackles everyday
questions that all preschools seek to answer – such as “why do bananas go brown
and mushy?” The second series, Martha
Speaks, from WGBH/Boston, follows the story of Martha, a loveable dog
whose appetite for alphabet soup gives her the ability to speak. In addition to these two new programs, Miss
Rosa, Mr. Steve and Hooper will be back with new activities and songs during
the PBS KIDS hosted block of preschool programming each morning on PBS stations
nation-wide.
For More Information:
PBS KIDS and Moms
Martha Speaks Sponsorship
Information
PBS KIDS: Cyberchase and Intel
Sponsorship Case Study
Sponsors Stand Out on PBS:
With fewer
non-programming minutes per hour than any of the commercial networks, PBS
provides a clutter-free environment where sponsor messages stand out. Take a look at the results of our recent clutter
study.
Case Studies
Take a look
at how these sponsors reached PBS audiences.
Siemens / Innovation
Starbucks / POV
For more
information about PBS national program sponsorship please contact Jennifer English, Senior Director, PBS National
Sponsorship, (703) 739-8675, or e-mail corporatesupport@pbs.org.
