Welcome to PBS Broadcast Sponsorship
Each year,
hundreds of corporations reach millions of viewers
through their support of public television programs and services. Sponsorship of PBS programming can provide
your organization with a unique and valued opportunity to reach into 99% of
American homes and touch the lives of millions of PBS viewers.
Not only are PBS program sponsors recognized by our members and viewers as an integral part of the PBS community,
but they are also appreciated as the part that makes some of our viewers' most valued programs possible.
Use the
search engine at left to a look at some of our current opportunities, or contact
us at (703) 739-5000 or corporatesupport@pbs.org
for more information on how you can reach PBS audiences
PBS Sponsorship News and Information
Check here for some
of the latest research and program news from PBS National Sponsorship.
Sponsorship Impacts Viewer
Perceptions and Purchase Intent
According
to a recent study cited by AdAge.com, television sponsorship has a “greater impact on the emotional/implicit mind than the
rational/conscious mind and both makes brands famous and increases purchase
intent, favorability and ‘for me-ness’.”
PBS custom research and MRI data provides comparable insight, indicating
that PBS sponsors enjoy similar results to those seen in the UK
research. A majority of PBS viewers polled believe sponsoring companies are
industry leaders and would choose to purchase from PBS sponsors, all other
things being equal.
For More Information:
PBS Sponsorship Makes an Impact (one
sheet)
AdAge.com
“Sponsors Provoke More Emotional Response in Fans”
UTalkMarketing
“Benefits of TV Sponsorship For Brands Revealed”
PBS Spring Programming is in Full
Swing
This spring, PBS viewers will explore the old
world and the new.
Sundays in April and May on Masterpiece Classic, PBS viewers
will experience Charles Dickens’ Classics, Little Dorrit and The
Old Curiosity Shop. Described by Variety
as a “tale that includes mystery, romance and dramatically shifting financial
fortunes…” and “an absorbing piece of work,” Little Dorrit’s cast
includes Claire Foy and Matthew MacFadyen (Pride
and Prejudice, MI5).
Also this spring, American Experience
presents the ground-breaking miniseries, We Shall Remain, which establishes
Native history as an essential part of American history. This series of five
90-minute documentaries span 300 years and tell the stories of pivotal moments
in U.S.
history from the Native-American perspective.
For More Information:
Visit WGBH for information on Masterpiece Classic
and American Experience
PBS KIDS are in Full Bloom for Earth
Day
PBS
KIDS and PBS KIDS GO! celebrate Earth Day on
Wednesday, April 22 with the fourth annual “PBS KIDS Share the Earth Day” and a
new Web-based Earth Day Channel on pbskidsgo.org.
The celebration features premiering episodes from Curious George, Arthur
and Cyberchase;
themed favorites from Super Why!, Sid The Science Kid and
more; and eco-friendly Web content on pbskidsgo.org,
pbskids.org,
PBS Parents (pbsparents.org)
and PBS Teachers (pbsteachers.org).
For More Information:
PBS KIDS and Moms
PBS KIDS
Earth Day 2009 Press Release
PBS KIDS: Cyberchase and Intel
Sponsorship Case Study
Sponsors Stand Out on PBS:
With fewer
non-programming minutes per hour than any of the commercial networks, PBS
provides a clutter-free environment where sponsor messages stand out. Take a look at the results of our recent clutter
study.
Case Studies
Take a look
at how these sponsors reached PBS audiences.
Siemens / Innovation
Starbucks / POV
For more
information about PBS national program sponsorship please contact Jennifer English, Senior Director, PBS National
Sponsorship, (703) 739-8675, or e-mail corporatesupport@pbs.org.
