Reach a Quality Audience

Inspire Broadcast & Digital Audiences

From award-winning dramas to mind-expanding documentaries, your brand can align with immersive PBS programs enjoyed by audiences nationwide.

Learn how you can engage your target audience as we blaze trails and uncover untold stories across platforms.

Your Target Audience Awaits

  • 70 Million

    PBS primetime viewers each month [1]

  • 15 Million

    Unique monthly PBS.org visitors [2]

  • 42 Million+

    Episodes streamed per year across platforms [2]

Educated. Established. Engaged.

PBS empowers quality audiences with multiple interests.

90%

PBS viewers are 90% more likely to have any investments worth $250K+ [3]

25%

PBS.org users are 25% more likely to earn $100K+ per year [2]

45%

PBS viewers are 45% more likely to take 3+ vacations per year [4]

23%

PBS viewers are 23% more likely to be a healthcare influential and 25% more likely to be a Super Influential Healthcare consumer [4]

31%

PBS.org users are 31% more likely to be involved in business purchases [2]

27%

PBS viewers are 27% more likely to shop at high-end retailers 2+ times per month [4]

PBS Corporate Sponsorship

Builds Trust and Preference For Brands

PBS viewers pay attention to brands that support the programs they love. Among the PBS audience:

#1

PBS viewers are most likely to purchase from sponsorship messages compared to other networks of the competitive set [5]

74%

of viewers appreciate the clutter-free environment, and 57% have a more favorable view of a brand for sponsoring PBS [5]

61%

of viewers say that sponsors are different and better than other networks, and half say that PBS sponsors are high quality brands [5]

Explore the PBS Audience Across Genres

Discover what makes our audience unique, and how your brand can engage them.

CAPTURE Your Target Audience with PBS

We can help you reach and engage your brand’s target audience across platforms.

CONTACT US


Sources: 1. Nielsen NPower, 17-18 Season, Primetime, 1 minute Qualifier, Monthly avg unification, P2+; 2. Comscore: 2018, Google analytics PBNS programs 2018; 3. Nielsen NPower MRI Fusion, ‘17-18 Season, Live+7, M-Su 8PM-11PM; 4. 2018 MRI Doublebase; 5. 2019 CitySquares Commercialism Research.