PBS Broadcast Sponsorship

Share Your Brand’s Story in the Most Trusted Media Environment

On average, 70 million people tune in to PBS primetime over the course of a month [1], and 57% of all U.S. television households—more than 173 million people—watch PBS on traditional televisions within a year. [2] With PBS broadcast sponsorship, your message can capture an exclusive audience in an uncluttered, non-commercial environment. You can also accomplish a number of goals defined in your brand strategy.

Aligning with PBS programs enjoyed by generations of audiences can help you achieve your marketing and brand strategy objectives. Reach millions of viewers, boost brand awareness, build brand trust, increase brand recall and drive purchase preference.

Broadcast Sponsorship Opportunities

  • National Broadcast Sponsorship Messages

    Share your brand’s message with two 15- or 30-second national spots per broadcast

  • Billboards

    Billboards showcase your brand before and after PBS programs with your company name and logo

Strengthen Your Brand Strategy with PBS

Explore programs that complement your brand strategy and sponsorship campaign goals:

Thrive in a Trusted Media Environment

Sponsoring PBS programs brings your brand front and center to curious, passionate viewers.

Broadcast Guidelines

We help broadcast sponsors tailor their messaging and creative to maximize impact. Here are a few broadcast guidelines to help you get started:

  • All sponsors must be identified by their name and/or logo. Sponsors cannot be anonymous.
  • Share value-neutral descriptions about your brand, product or service. Mentioning the number of years your company has been in business, product specifications and features, types of services offered and other concrete information is generally acceptable. Avoid superlative and qualitative claims.
  • Describe your products or services with quantitative information. Avoid pricing, value information, endorsements and consumer testimonials.
  • Shine the spotlight on your brand, and your brand only.
Elevate Your Brand Strategy

We’re here to answer your questions about PBS broadcast sponsorship.

CONTACT US


Sources: 1. Nielsen NPower, 17-18 Season, Primetime, 1 minute Qualifier, Monthly avg unification, P2+; 2. Nielsen NPower, 17-18 Season, Primetime, 1 minute Qualifier, 50% unification, P2+; 3. Survey Sampling International (SSI), January 2016; 4. Erdos & Morgan Opinion Leaders Survey, 2018; 5. 2019 CitySquares Commercialism Research; 6. PBS Sponsorship Study: Audience Attitudes & Behaviors, City Square Associates, March 2015; 7. Nielsen NPower Minute x Minute Reach Build and Audience Ratings: excludes Current Affairs Documentaries; 8. PBS Omnibus December 2017.