Align Your Brand with STEM Education

Grounded in a natural science curriculum, NATURE CAT is designed to encourage children ages 3-8 to go outside and explore the outdoors, while learning about a variety of scientific topics along the way. Curriculum areas include, but are not limited to life sciences, earth sciences, physical sciences, and environmental education.

Reach Kids and their Parents

Source: Nielsen NPOWER

Part of the PBS KIDS line-up, NATURE CAT offers meaningful opportunities to build brand trust and loyalty among a broad audience of parents, who trust and value PBS KIDS, and watch NATURE CAT with their children:

  • Roughly half (49%) of the PBS KIDS audience is adults 18+, and 70% of those are women 18-49
  • 44% of kids age 2-5 watch PBS with their parents — more than any other kids network

(Source: Nielsen NPOWER)

Build Brand Trust & Loyalty 

The vast majority of moms trust PBS KIDS to provide programming and services on the following topics to children and families: literacy (84%), science & math (83%), imagination & creativity (82%), healthy lifestyles (77%), social & emotional skills (77%). And this trust transfers to our sponsors. 80% of moms agree that companies that support PBS KIDS programs and services are trustworthy and exceptional. 

(Source: ORC Parent Caravan, April 2014)

Anytime, Anywhere 

NATURE CAT is a core part of the weekday PBS KIDS line-up. Half-hour episodes air every weekday morning on PBS KIDS as well as on the growing PBS KIDS 24/7 digital channel and live stream, offering multi-platform opportunities to build brand awareness anytime, anywhere kids and parents engage with NATURE CAT content.


Each NATURE CAT episode is made up of 2 x 11-minute animated stories, with animated music video in between. Following the animated stories there are 2 live-action 30-second segments that highlight nearby nature, encouraging kids and families to get outdoors.

NATURE CAT is voiced by an all-star line-up of comedic actors, including Saturday Night Live stars Taran Killam (Nature Cat), Kate McKinnon (Squeeks), Bobby Moynihan (Hal) and Kenan Thompson (Ronald); and Kate Micucci (Scrubs, The Big Bang Theory) as Daisy.

Contact us to learn more!