Align Your Brand with STEM Education
Grounded in a natural science curriculum, NATURE CAT is designed to encourage children ages 3-8 to go outside and explore the outdoors, while learning about a variety of scientific topics along the way. Curriculum areas include, but are not limited to life sciences, earth sciences, physical sciences, and environmental education.
Reach Kids and their Parents
Part of the PBS KIDS line-up, NATURE CAT offers meaningful opportunities to build brand trust and loyalty among a broad audience of parents, who trust and value PBS KIDS, and watch NATURE CAT with their children:
- Roughly half (49%) of the PBS KIDS audience is adults 18+, and 70% of those are women 18-49
- 44% of kids age 2-5 watch PBS with their parents — more than any other kids network
(Source: Nielsen NPOWER)
Build Brand Trust & Loyalty
The vast majority of moms trust PBS KIDS to provide programming and services on the following topics to children and families: literacy (84%), science & math (83%), imagination & creativity (82%), healthy lifestyles (77%), social & emotional skills (77%). And this trust transfers to our sponsors. 80% of moms agree that companies that support PBS KIDS programs and services are trustworthy and exceptional.
(Source: ORC Parent Caravan, April 2014)
NATURE CAT is a core part of the weekday PBS KIDS line-up. Half-hour episodes air every weekday morning on PBS KIDS as well as on the growing PBS KIDS 24/7 digital channel and live stream, offering multi-platform opportunities to build brand awareness anytime, anywhere kids and parents engage with NATURE CAT content.
More About NATURE CAT
Each NATURE CAT episode is made up of 2 x 11-minute animated stories, with animated music video in between. Following the animated stories there are 2 live-action 30-second segments that highlight nearby nature, encouraging kids and families to get outdoors.
NATURE CAT is voiced by an all-star line-up of comedic actors, including Saturday Night Live stars Taran Killam (Nature Cat), Kate McKinnon (Squeeks), Bobby Moynihan (Hal) and Kenan Thompson (Ronald); and Kate Micucci (Scrubs, The Big Bang Theory) as Daisy.