Airs on PBS Stations nationwide every Saturday and Sunday!

For more than 40 years, millions of Americans and citizens of the world have turned to the PBS NEWSHOUR for the solid, reliable reporting that has made it one of the most trusted news programs on television. The PBS NEWSHOUR WEEKEND extends the five-day a week coverage of the PBS NEWSHOUR by providing vital news and information each weekend.

PBS NEWSHOUR WEEKEND’s valuable audience includes Opinion Leaders.

The 2016 Erdos & Morgan Opinion Leaders Survey confirms that partnering with PBS NEWSHOUR and PBS NEWSHOUR WEEKEND provides access to Opinion Leaders in a variety of public and private spheres. The PBS NEWSHOUR audience:

  • Ranked #6 for being influential among executive leadership
  • Ranks among the top 25 media that reach the most opinion leaders in the United States

The Sponsorship Opportunity

A PBS NEWSHOUR WEEKEND sponsorship provides unparalleled access to opinion leaders and news junkies who are engaged socially and financially with politics, civic life, and with their Public Broadcasting stations!

With your sponsorship, you can reach these engaged viewers on-air each Saturday and Sunday and digitally on OTT services, and on the program site on