PBS brings Australia’s Outback alive in this three-part series that will draw well educated, adventurous and curious Science & Nature viewers as part of the Summer 2018 Summer of Adventure!

In a landscape so ancient that it predates life on the planet – are animals superbly adapted to the harsh and beautiful extremes of Outback Australia. Travel with these creatures as they work to survive the dramatic wet and dry seasons that punctuate this diverse wilderness. From its hot red heart, to its spectacular and pristine coastline, a particular breed of people also journey through this land. This is their story – past and present, tough and tender. A spectacular adventure into the life of Australia’s unique and precious North West corner.

About the Audience

PBS Science & Nature viewers are more likely to:

  • Have gone in backpacking in the past 12 months (Index 157).
  • Have visited museums in the past 12 months (Index 176).
  • Are more likely to have a Masters (Index 152) or Doctorate Degree (Index 189).
Source: GfK MRI 2017 Doublebase, PBS Science & Nature viewers = viewers of any represented PBS Science & Nature program weighted to population (000) – base = all.

In all, PBS Science & Nature audiences are keen adventurers. Click here to learn more about how PBS delivers lovers of the Great Outdoors!

The Opportunity

Sponsorship of THE OUTBACK and other PBS Science & Nature programs provides the opportunity to reach PBS’s high quality, curious and engaged viewers.

Your message can reach them at the front and back of each episode of the program on-air as well as reaching them digitally via streaming on PBS.org and via OTT devices.

Additional benefits may be available. CONTACT US using the form below for additional information.