Welcome to PBS Broadcast Sponsorship
Each year, hundreds
of corporations reach millions of viewers
through their support of public television programs and services. Sponsorship of PBS programming can provide
your organization with a unique and valued opportunity to reach into 99% of
American homes and touch the lives of millions of PBS viewers.
Not only are PBS program sponsors recognized by our members and viewers as an integral part of the PBS community,
but they are also appreciated as the part that makes some of our viewers' most valued programs possible.
Use the
search engine at left to a look at some of our current opportunities, or
contact us at (703) 739-5000 or corporatesupport@pbs.org
for more information on how you can reach PBS audiences
PBS Sponsorship News and Information
Check here for some
of the latest research and program news from PBS National Sponsorship.
PBS Roars into 2008 with New and
Renewed Series
In 2008, PBS
will bring viewers from the past to
the present and beyond.
PBS started
off the year with an early Valentine’s Day surprise with the debut of Masterpiece
Classic’s, The Complete Jane Austen
on January 12. In April, we’ll jump to
the present aboard the USS Nimitz with Carrier, a 5-night, uncompromising
look at life aboard a nuclear aircraft carrier during Iraq war operations.
June marks a
return to the past, as PBS brings back the summer ratings winner, History
Detectives. Once again, our team
of historians and antiquarians use the latest in technology combined with the
homes, possessions and histories of everyday Americans. In July, PBS takes a detour to the Car Talk
garage with Click and Clack’s As the Wrench Turns. Featuring the voices of Tom and Ray Magliozzi
of NPR’s Car Talk this will be PBS’ first-ever animated, prime time
series.
This fall,
all eyes will be on the future, as PBS and America look toward the national
elections. With a team of reporters,
access to a wide range of experts and a breadth of public affairs programs, PBS
will be the viewers’ source for
trusted information and analysis as the nation considers the issues, events and
individuals that will shape the elections in 2008.
For More Information:
Masterpiece
Theatre Sponsorship Information
Car Talk Press Release
History Detectives Sponsorship Overview
Moms are Sweet on PBS KIDS…
… And it’s no surprise why – PBS KIDS is a
destination for high quality programming trusted by moms and loved by
kids. With exceptional reach and an
uncluttered environment, PBS KIDS is a place where sponsors engage millions of
decision making moms who appreciate and reward PBS KIDS sponsors.
PBS KIDS
sponsorships offer extensive opportunities to reach beyond the screen and touch
families. In addition to on air exposure
in millions of households, PBS KIDS sponsorships can include:
- Online
sponsorship units on PBSParents.org,
-
Promotional and cause licensing agreements,
- Customized
outreach campaigns,
- Local
events,
-
Opportunities to tie in to national initiatives such as PBS and Produce for
Kids “Eat Smart for a Great Start,”
- And many
more opportunities to fully engage moms and kids with sponsor brands.
PBS KIDS and Moms
PBS KIDS and Produce for
Kids “Eat Smart for a Great Start” Press Release
PBS KIDS: Cyberchase and Intel
Sponsorship Case Study
Engaged Viewers Benefit Sponsors:
PBS viewers report a high level of trust and
satisfaction with PBS programming – programming that offers them high quality,
trusted content they can’t find anywhere else.
And, this trust conveys to PBS sponsors, with viewers
holding sponsors in high esteem. Here is
a summary
of viewer attitudes toward PBS and
PBS sponsors.
PBS Attracts Affluent Boomers and
More!
PBS
audiences aren’t just larger than you think; they’re also filled with affluent,
influential and engaged viewers. Here is some recent information on our viewers in several key demographics:
Affluent, Influential Adults:
According to
the 2006 Mendelsohn Affluent Survey,
PBS attracts more viewers than any
cable network. Take a look at how some
of the characteristics of PBS’s Affluent, Influential Viewers
Boomers:
Men 35-64
Women 35-64
Beyond Boomers:
Adults 25-54
Men 25-54
Women 25-54
Sponsors Stand Out On PBS:
With fewer
non-programming minutes per hour than any of the commercial networks, PBS
provides a clutter-free environment where sponsor messages stand out. Take a look at the results of our recent clutter
study.
Case Studies
Take a look
at how these sponsors reached PBS audiences.
Ford / Nature
Siemens / Innovation
Starbucks / POV
For more
information about PBS national program sponsorship please contact Jennifer English, Senior Director, PBS National
Sponsorship, (703) 739-8675, or e-mail corporatesupport@pbs.org.
