Broadway’s Best

Engage Audiences on The Nation’s Largest Stage

Every fall, GREAT PERFORMANCES raises the curtain on some of the most acclaimed theatrical productions in this Friday night salute to Broadway on PBS. Featuring a tantalizing line-up of performing arts programs, the Broadway’s Best package gives your brand opportunities to reach audiences devoted to theater, music and culture.

Broadway’s Best has included celebrated productions like Hamilton’s America, The Sound of Music and An American in Paris. This year’s performances will include The King and I, Much Ado About Nothing and Kinky Boots. View the complete fall 2019 lineup below.


Sponsor enthralling performances airing on PBS this fall:


Friday, November 1, 2019 | 9/8 PM CT

Tap-dance along to this musical extravaganza about a starry-eyed performer who gets her big break on Broadway, set to a lively score of iconic songs including “Lullaby of Broadway,” “We’re in the Money” and the show-stopping title song.

broadway's best on pbs king and i


Friday, November 8, 2019 | 9/8 PM CT

Kelli O’Hara and Ken Watanabe star in a Tony Award-winning revival of the beloved musical about a British school teacher instructing the royal children of the King of Siam, featuring classic songs including “Hello, Young Lovers” and “Shall We Dance.”


Friday, November 15, 2019 | 9/8 PM CT

Experience the passion of painter Mark Rothko in this six-time Tony-winning play dramatizing Rothko’s greatest challenge, creating the murals for New York’s iconic Four Seasons restaurant. Stars Alfred Molina with Alfred Enoch as Rothko’s assistant.


Friday, November 22, 2019 | 9/8 PM CT

Recorded live at The Public Theater’s Free Shakespeare in the Park, this modern interpretation of Shakespeare’s romantic classic with an all-black cast features Danielle Brooks and Grantham Coleman. Directed by Tony Award winner Kenny Leon.


Friday, November 29, 2019 | 9/8 PM CT

Rejoice with the Tony Award-winning high-heeled hit musical with songs by pop icon Cyndi Lauper and a book by Broadway legend Harvey Fierstein about an unexpected duo that embraces their differences to create an extraordinary line of shoes.

The broadway’s best Audience

PBS viewers are:


more likely to go shopping and 20% more likely to dine out [1]


more likely to go to art galleries and 164% more likely to go to museums [1]


more likely to play a musical instrument [1]


more likely to be in a book club [1]


more likely to be in a civic club and 122% more likely to be in a charitable organization [1]

Watch broadway's best on

PBS broadcasts enthralling performances each fall. Past performances include:

  1. Elevate your brand’s status by sponsoring Broadway’s Best programs on PBS
  2. Align with the growing appreciation of performing arts and with the highest quality content
  3. Partner with the most trustworthy institution in America to capitalize on the “halo” effect as our viewers’ trust in us transfers to you


Align your brand with Broadway’s Best programs to engage enthusiastic audiences interested in music, arts and culture.

Sponsorship opportunities include:

Reach 9.4MM viewers across the entire Broadway's Best lineup with two 15- or 30-second on-air spots per broadcast [2]
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on series website
Shine THE Spotlight on Your Brand

Learn how your brand can sponsor programs in our Broadway’s Best package.


Sources: 1. Nielsen NPOWER NTI, Live +7, GfK MRI 2017 Doublebase; 2. Nielsen NPower, Live+7, 4Q Program Reach, 75% unification, 1 minute qualifier.