American Masters

AN INTIMATE LOOK AT AMERICAN LEGENDS

Since 1986, AMERICAN MASTERS has set the standard for biography documentaries. The celebrated PBS series shares an intimate look at the lives of movers and shakers across creative fields, including dance, film, literature, music, theater and the visual arts. The program is recognized with 28 Emmy Awards, 13 Peabody Awards, three Grammys and an Oscar.

The documentary series has profiled the creative journeys of countless American legends, including Toni Morrison, Walt Disney, Willie Nelson, Rita Moreno, I.M. Pei, Edgar Allen Poe, Judy Garland, Bob Hope and more. Learn how your brand can align with AMERICAN MASTERS below, or take a look at more programs in the PBS Storytelling sponsorship package.

Sponsor AMERICAN MASTERS

Sponsorship opportunities include:

Broadcast
Potential to reach an average of more than 640,000 viewers with 15- or 30-second on-air spots per broadcast [1]
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

AMERICAN MASTERS engages audiences interested in storytelling, arts and culture. Among PBS viewers:

88%
think that continuing to learn throughout life is very important [2]
78%
think that wanting to explore and learn about new things very important [2]
21%
more likely than the general population to like to learn about art, culture, and history [2]
45%
more likely to take 3+ vacations per year [2]
28%

more likely to engage a travel agent [2]

37%
more likely to spend at least $6k on a vacation [2]

Praise for AMERICAN MASTERS

Align Your Brand with AMERICAN MASTERS
Learn more about sponsoring this acclaimed documentary series on PBS.

CONTACT US


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. NTI (9/7/18-9/14/18, Live+7); 2. 2018 MRI Doublebase.