Finding Your Roots

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For more than a decade, Professor Gates has explored the ancestry of influential people from diverse backgrounds, taking millions of viewers deep into the past to reveal the connections that bind us all. In each episode of FINDING YOUR ROOTS on PBS, renowned Harvard scholar Henry Louis Gates, Jr. stimulates a national conversation about identity with humor, wisdom and compassion.

Read below for more information about sponsoring this popular series. You can also explore the PBS Storytelling sponsorship package to learn about other documentary and investigative journalism programs. 

SCHEDULE

  • Tuesdays at 8/7c

Sponsor FINDING YOUR ROOTS

Sponsoring FINDING YOUR ROOTS presents your brand’s message to a quality and educated audience.

Sponsorship opportunities include:

Broadcast
Potential to reach nearly 17MM viewers with 15- or 30-second on-air spots per broadcast [1]
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

FINDING YOUR ROOTS reaches quality audiences nationwide. PBS viewers are:

36%

more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa [2]

83%

more likely to fly first class domestically and 47% more likely to fly first class internationally [2]

81%

more likely to play a musical instrument [2]

35%

more likely to go shopping and 20% more likely to dine out [2]

182%

more likely to go to art galleries and 164% more likely to go to museums [2]

127%

more likely to be in a civic club and 122% more likely to be in a charitable organization [2]

MEET
HENRY LOUIS GATES, JR.

In each episode of FINDING YOUR ROOTS on PBS, renowned Harvard scholar Henry Louis Gates, Jr. stimulates a national conversation about identity with humor, wisdom and compassion

Henry Louis Gates, Jr. is the Alphonse Fletcher University Professor and Director of the Hutchins Center for African & African American Research at Harvard University. The Emmy Award-winning filmmaker, literary scholar, journalist, cultural critic and institution builder has authored or co-authored 24 books and created 20 documentary films, including Wonders of the African World, African American Lives and Faces of America.

He has received 55 honorary degrees and several prizes, including the Peabody Award, Alfred I. duPont-Columbia University Award and NAACP Image Award. Professor Gates was recognized in Time’s 25 Most Influential Americans list in 1997 and in Ebony’s Power 100 list in 2010 and 2012.

Praise for FINDING YOUR ROOTS

Align Your Brand with FINDING YOUR ROOTS

Learn more about sponsoring this popular series.

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DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Season 4 Program Reach for Unique Persons 2+; 2. Nielsen NPOWER NTI, Live +7, GfK MRI 2017 Doublebase.