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For more than a decade, Professor Gates has explored the ancestry of influential people from diverse backgrounds, taking millions of viewers deep into the past to reveal the connections that bind us all. In each episode of FINDING YOUR ROOTS on PBS, renowned Harvard scholar Henry Louis Gates, Jr. stimulates a national conversation about identity with humor, wisdom and compassion.
Read below for more information about sponsoring this popular series. You can also explore the PBS Storytelling sponsorship package to learn about other documentary and investigative journalism programs.
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FINDING YOUR ROOTS reaches quality audiences nationwide. PBS viewers are:
more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa 
more likely to fly first class domestically and 47% more likely to fly first class internationally 
more likely to play a musical instrument 
more likely to go shopping and 20% more likely to dine out 
more likely to go to art galleries and 164% more likely to go to museums 
more likely to be in a civic club and 122% more likely to be in a charitable organization 
HENRY LOUIS GATES, JR.
Henry Louis Gates, Jr. is the Alphonse Fletcher University Professor and Director of the Hutchins Center for African & African American Research at Harvard University. The Emmy Award-winning filmmaker, literary scholar, journalist, cultural critic and institution builder has authored or co-authored 24 books and created 20 documentary films, including Wonders of the African World, African American Lives and Faces of America.
He has received 55 honorary degrees and several prizes, including the Peabody Award, Alfred I. duPont-Columbia University Award and NAACP Image Award. Professor Gates was recognized in Time’s 25 Most Influential Americans list in 1997 and in Ebony’s Power 100 list in 2010 and 2012.
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Learn more about sponsoring this popular series.