Great Performances

Align with a Revered PBS Performance Series

American audiences turn to GREAT PERFORMANCES for classical music, opera, popular song, musical theater, dance and drama documentaries. Since 1972, GREAT PERFORMANCES has shared new productions of timeless classics and innovative presentations by emerging artists with the world.

Your brand can align with the award-winning PBS series as it carries on its legacy and brings the best of the performing arts to an engaged public television audience.

Sponsor GREAT PERFORMANCES

Sponsoring GREAT PERFORMANCES connects your brand with a diverse audience seeking world-renowned cultural experiences.

Sponsorship opportunities include:

Broadcast
Potential to reach 23.7MM viewers across a season with 15- or 30-second on-air spots per broadcast [1]
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on series website

Share Your Brand’s Story

GREAT PERFORMANCES and PBS Arts & Culture programming reach affluent, educated viewers. PBS viewers are:

36%

more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa [2]

83%

more likely to fly first class domestically and 47% more likely to fly first class internationally [2]

81%

more likely to play a musical instrument [2]

35%

more likely to go shopping and 20% more likely to dine out [2]

182%

more likely to go to art galleries and 164% more likely to go to museums [2]

127%

more likely to be in a civic club and 122% more likely to be in a charitable organization [2]

Praise for GREAT PERFORMANCES

Align Your Brand with GREAT PERFORMANCES

Learn more about sponsoring PBS Arts & Culture programming.

CONTACT US


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Nielsen NPower Live+7 50% unification, ’17-18 broadcast season; 2. Nielsen NPOWER NTI, Live +7, GfK MRI 2017 Doublebase.