Reach Committed Viewers Every Week

As one of the top rated documentary film series, NATURE delivers the best in original nature programming. Airing Wednesday nights at 8 PM, the series brings the beauty and wonder of the natural world into American homes and serves as the benchmark of PBS nature programs.

NATURE has won more than 700 honors from the television industry—including 16 Emmy Awards, three Peabody Awards and the first honor ever given to a program by the Sierra Club. Learn more about sponsoring this popular nature series.

Sponsor NATURE

Sponsoring NATURE delivers your brand’s message to a large, unique audience engaged and passionate about the world they live in.

Sponsorship opportunities include:

Reach 5.3MM unique weekly viewers every Wednesday with two 15- or 30-second on-air spots per broadcast [1]
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on series website.

Share Your Brand’s Story

Among the PBS NATURE audience:


believe that it is very important to preserve nature [2]


used any Environmentally Friendly/”Green” products in the last 6 months [2]


have participated in environmental groups/causes, compared to 3% of the U.S. population [2]


agree completely that car purchasing decisions reflect commitment to support the environment [2]

Praise for NATURE

Align Your Brand with NATURE

Discover how you can reach quality audiences with the PBS NATURE series.


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Nielsen NPOWER, 9/25/2017 – 9/23/2018, L+7 Primetime Reach 50% unif., 1+min P2+; 2. GfK MRI 2015 Doublebase, weighted to Base (000) Adults 18+.