No Passport Required

Reach Food and Travel Enthusiasts

In NO PASSPORT REQUIRED, chef Marcus Samuelsson takes viewers on adventures across the U.S. to explore and celebrate immigrant traditions and cuisine woven into American culture. In each one-hour episode, the James Beard Award-winning chef visits a different U.S. city to discover the dynamic and creative ways a community has made its mark. Throughout his journeys, Samuelsson meets professional chefs and home cooks who have enhanced the nation’s culture and cuisine.

Season Two launches January 20, 2020, at 9/8c and will run for six consecutive weeks. The six-part series features one-hour episodes in Los Angeles (Armenian cuisine), Seattle (Filipino cuisine), Philadelphia (Italian cuisine), Boston (Portuguese/Brazilian/Cape Verde cuisine), Las Vegas (Chinese cuisine) and Houston (Nigerian/West African cuisine). Learn more about the series below or explore more opportunities within PBS’s Food & Travel sponsorship package.


  • January 20 at 9/8c

Program Schedule

  • January 20 at 9/8c​
  • January 27 at 9/8c
  • February 3 at 9/8c
  • February 10 at 9/8c
  • February 17 at 9/8c
  • February 24 at 9/8c

Sponsor No Passport Required

Sponsoring NO PASSPORT REQUIRED presents your brand’s message to a quality and educated audience.

Sponsorship opportunities include:

Potential to reach millions of viewers with 15- or 30-second on-air spots per broadcast [1]
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

PBS viewers are:


more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa [2]


more likely to fly first class domestically and 47% more likely to fly first class internationally [2]


more likely to take 3+ vacations [3]


more likely to buy foods produced locally [3]


more likely to spend on fine dining while on trips [3]


more likely to prefer to cook with fresh ingredients [3]

Meet Marcus Samuelsson
marcus samuelsson no passport required

Chef and Restaurateur Marcus Samuelsson, 2019 James Beard Award winner for “Outstanding Personality” on NO PASSPORT REQUIRED, shares his culinary talents as chef of Red Rooster Harlem, Ginny’s Supper Club, Marcus in Bermuda and Norda Bar & Grill in Sweden, among other restaurants. The award-winning and world-renowned chef has authored numerous cookbooks, including the James Beard-winning The Soul of a New Cuisine, Marcus Off Duty: The Recipes I Cook at Home and The Red Rooster Cookbook. In 2012, Samuelsson released his New York Times best-seller and James Beard-winning memoir Yes, Chef to rave reviews.

Samuelsson serves as a UNICEF Ambassador, a member of the U.S. State Department’s Chef Corps and as the co-chairman for the Careers Through Culinary Arts Program. As co-chairman, he works with public schools across the country to prepare underserved high school students for college and career opportunities in the restaurant and hospitality industries.

Praise for NO Passport Required

Align Your Brand with No Passport Required

Learn more about sponsoring this popular series on PBS.


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. TBD; 2. Nielsen NPOWER NTI, Live +7, GfK MRI 2017 Doublebase; 3. Nielsen NTI NPowerPrimetime 4Q17-1Q18 Ntile Segment 1 & MRI Fusion: P18+.