Retro Report on PBS

Connecting Top Stories with the Past

Premiering October 2019, RETRO REPORT ON PBS provides viewers fresh perspectives on today’s headlines while revealing their unknown connections to the past. Journalist Celeste Headlee and artist Masud Olufani host the weekly one-hour magazine format program as they expose myths and correct the record with historical facts. Each RETRO REPORT ON PBS episode will explore four distinct stories, along with a special weekly segment featuring the wit and wisdom of New Yorker humorist Andy Borowitz. 

The hosts will explore how Colin Kaepernick’s bended knee during the national anthem relates to the 1968 Mexico City Olympics protest, why the government spends nearly $50 million a year to care for wild horses, how the modern recycling movement was fueled by a news story about a barge full of garbage in the 1980s, and why U.S. drug approval laws are so strict. Read below for more details and explore the PBS News & Current Events sponsorship package for additional opportunities.

Premieres

  • October 7 at 9/8c

Program Schedule

  • October 7 at 9/8c​
  • October 8 at 9/8c
  • October 14 at 9/8c
  • October 15 at 9/8c
  • October 21 at 9/8c
  • October 22 at 9/8c
  • October 28 at 9/8c
  • October 29 at 9/8c

Sponsor Retro Report on PBS

Sponsorship opportunities include:

Broadcast
Reach engaged viewers with 15- or 30-second on-air spots per broadcast
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

SHARE YOUR BRAND’S STORY

PBS programs resonate with Opinion Leaders:

4th

PBS ranks fourth overall among networks viewed by Opinion Leaders in the past 7 days [2]

4

Four out of the top 10 most “credible” television sources that reach Opinion Leaders were PBS programs [2]

4

Four of the top 10 most “objective” television sources that reach most Opinion Leaders were PBS programs [2]

Meet The Hosts

retro report on pbs hosts

RETRO REPORT ON PBS is hosted by artist Masud Olufani (left) and journalist Celeste Headlee (right), featuring New Yorker humorist Andy Borowitz (center).

Align Your Brand with PBS

Learn more about sponsoring this new series on PBS.

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DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Source: 1. 2018 Erdos & Morgan Opinion Leaders Study.