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South by Somewhere

A Culinary Tour of the American South

In SOUTH BY SOMEWHERE (working title), host and award-winning chef Vivian Howard explores the lesser known roots of southern food, cooking and living. Howard also examines cross-cultural dishes, such as dumplings and beans and rice, enjoyed by diverse communities across six one-hour episodes.

SOUTH BY SOMEWHERE launches March 23, 2020, at 9/8c and will run for six consecutive weeks. Breaking bread with farm laborers, doctors, entrepreneurs, ecologists, chefs, grandmothers and more unearths the complex values, identities and storied pasts of the southern United States.

Premieres

  • March 23 at 9/8c
  • Stay tuned for the complete program schedule

View an exclusive preview

Sponsor South by Somewhere

Sponsor SOUTH BY SOMEWHERE to share your brand’s message with quality audiences.

Sponsorship opportunities include:

Broadcast
Reach engaged viewers with 15- or 30-second on-air spots per broadcast
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

PBS viewers are:

36%

more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa [2]

83%

more likely to fly first class domestically and 47% more likely to fly first class internationally [2]

45%

more likely to take 3+ vacations [3]

25%

more likely to buy foods produced locally [3]

16%

more likely to spend on fine dining while on trips [3]

17%

more likely to prefer to cook with fresh ingredients [3]

Meet
Vivian Howard

Before hosting SOUTH BY SOMEWHERE, Vivian Howard hosted A Chef’s Life, a Peabody Award-winning PBS series about southern ingredients and cuisine. The James Beard Foundation Award for Best Television Personality recipient was born to tobacco and hog farming parents in Deep Run, North Carolina, where she learned early on to appreciate the ebb and flow of eating with the seasons. After working several years in New York’s restaurant scene, Howard returned home to North Carolina and opened a restaurant of her own: Chef & Farmer.
Since launching the farm to fork restaurant with her husband in 2006, Howard has served seasonal and creative dishes to patrons while developing strong relationships with local farmers. As host of SOUTH BY SOMEWHERE, Howard continues sharing her knowledge and appreciation for southern food and culture to viewers nationwide.
Align Your Brand with South by Somewhere

Learn more about sponsoring this new series on PBS.

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DISCLAIMER | SOUTH BY SOMEWHERE is a working title. Program titles, broadcast dates and talent subject to change at any time.
Sources: 1. Nielsen NPOWER NTI, Live +7, GfK MRI 2017 Doublebase; 2. Nielsen NTI NPowerPrimetime 4Q17-1Q18 Ntile Segment 1 & MRI Fusion: P18+.