The Good Road

EXPLORING THE POWER OF PHILANTHROPY

THE GOOD ROAD offers a raw, insider look at the complex business of global charity. In this new PBS travel series, hosts Earl Bridges and Craig Martin—longtime philanthropy veterans, globetrotters and best friends—trek around the world to meet people who are making a difference. As they explore familiar places like Alabama and foreign destinations like Thailand and Tanzania, the hosts discover the limitless power of good. In each 26-minute episode, viewers will learn how community, culture and compassion intersect as people overcome some of the world’s greatest challenges. 

Throughout Season One, Bridges and Martin explore border camps for refugees, anti-poaching squads, tech companies using innovation for good in developing countries and other settings depending heavily on philanthropic efforts. Continue reading to learn how your brand can align with this travel series or take a look at more opportunities available in the PBS Food & Travel sponsorship package.

PREMIERES

  • Spring 2020
  • Stay tuned for the premiere date and broadcast schedule

Sponsor THE GOOD ROAD

Sponsorship opportunities include:

Broadcast
Reach viewers with 15- or 30-second on-air spots per broadcast
Digital
Extend your sponsorship reach with :15 or :30 pre-roll available across desktop, OTT and mobile platforms and digital display on show website

Share Your Brand’s Story

Travel series like THE GOOD ROAD reach audiences interested in culture and their communities. PBS viewers are:

36%

more likely to travel to Europe, 52% more likely to travel to Southeast Asia and 73% more likely to travel to Africa [1]

83%

more likely to fly first class domestically and 47% more likely to fly first class internationally [1]

81%

more likely to play a musical instrument [1]

35%

more likely to go shopping and 20% more likely to dine out [1]

182%

more likely to go to art galleries and 164% more likely to go to museums [1]

127%

more likely to be in a civic club and 122% more likely to be in a charitable organization [1]

Align Your Brand with THE GOOD ROAD
Learn how you can sponsor this exciting new travel series on PBS.

CONTACT US


DISCLAIMER | Program titles, broadcast dates and talent subject to change at any time.
Source: 1. Nielsen NPOWER NTI, Live +7, GfK MRI 2017 Doublebase.