As I began thinking a week ago about how I would start this entry, the title of the unparalleled 1985 Huey Lewis & the News hit "The Power of Love" kept popping into my head. The obvious similarities to the actual title of this post, not to mention the pure good time that is Back to the Future, don't really make this an amazing revelation. So, I went about putting it out of my head, trying everything I could think of to distract me--humming, yoga, nachos, and a four-hour layover in Atlanta. Nothing worked.
Finally, I gave in and decided to look up the lyrics and see if there was a more serendipitous plan at work. Unfortunately, it appears I'm just obsessed with Huey Lewis. The lyrics do make reference to weeping, madness, and euphoria, all emotions that are felt when working on a project this complex. However, the similarities ended there.
This begs the question, why spend so much time explaining what is ultimately an irrelevant tangent? Well, for everyone that is working on and participating in this project, the phrase 'The Power of COVE,' means something different. For example, Cameron Nordholm, a Digital Video Producer with PBS Interactive's content team had this to say:
The power of COVE lies in the 'E' - the ecosystem - and the
power of participation. Each inhabitant of the ecosystem feeds, maintains and
nourishes itself to contribute to the creation of a sum greater than its parts.
They can choose to support the broader community, shoring up those working to establish
themselves and making those with solid roots even stronger.
Winding through these roots, the ecosystem has many trails for its explorers to walk. Some trails weave through expansive forests of many inhabitants. Some trails jut into micro climates of just a few. But we've written a field guide - a taxonomy - to support the discovery and study of inhabitants on all of these trails while maintaining their individuality.
The explorers of these trails will find opportunities to sustain and nurture the ecosystem themselves along the way, as well as forks in the road to bring them new and fascinating destinations as they continue on their journey. The ecosystem relies on a foundation to exist, but its prosperity is ensured by its committed contributors that continually reinvest in its growth. In this commitment to the ecosystem lies the power of COVE.
Cameron is a smart guy, far smarter than me; so it took me a little while to understand what he was talking about. But when I finally did get it, I realized how true his reflections are. For me, COVE speaks to the years I spent at a local station desperately searching for a way to make a "fledgling" content delivery platform relevant to our audience. While we had many successes in the online video arena, there was one common thread that always bothered me. Anything we would put online was dependent upon whether or not we had the resources, and swiftness, to produce it for on-air broadcast first. We were never able to truly respond to the rapidly changing needs of own environment, our own community.
Through COVE, local stations can build video experiences that pull content from any participating station, responding instantly to the events of a local community through the eyes and strength of the entire system. For me, the power of COVE is the power to meet the needs of a local community through the cultivation of an online video experience that draws from every local community. Using the combined resources of the system, we can build a vast repository of stories that highlight our successes, enlighten our mysteries, and illuminate our darkest hours. This repository becomes an unbounded well to draw from as we serve the community through the online video experience.
So, back to
Cameron's point, and more importantly Huey Lewis (sorry,
For me, the power of COVE is the power of community.
incidentally, I did anonymously dedicate that song to a girl I liked in Jr.