March Specials Promos - What Do You Think?

march_specials_widget.jpgA few weeks ago, our colleagues in Fundraising Programming came to us to say, "We've finally been able to get streaming rights for several promos for upcoming pledge programs.  Could you help us get them on the internet?"  Always willing to support pledge efforts, we said, "Sure!"  So, here's what we did:

-    We created a "March Specials" collection in the national PBS Video portal, allowing us to promote the programming on pbs.org, and allowing COVE Pro and COVE Plus stations to feature the collection within their local video portals.

-    We created a "March Specials" widget (pictured here) which is available through Station Remote Control, that allows users to view all available clips from within the widget.  The widget contains sharing code so anyone can grab it to use anywhere:

-    We made COVE-powered embed code available through Station Remote Control so stations can embed individual preview clips locally.

This time around, we had to move quickly to make the promos as accessible as we could using the tools that we had on hand, but it raises some good questions:

What do you want to be able to do with promo clips (for pledge programming, or in general)?  

Is having access to embed code more useful than having promos packaged in widgets? 

Please leave you thoughts and feedback below.  If you're using any of the March Pledge promos, we'd love to hear what you thing, and if you're not using them, we'd love to hear why.

Thanks, everyone!

2 Comments

  1. Posted March 17, 2010 at 3:21 PM | Permalink | Reply

    just sharing an example of how I used your Cove-powered embed code for one of our TV Highlights: http://tiny.cc/hHH85

    Thank you for making it available!

  2. Posted March 17, 2010 at 3:29 PM | Permalink | Reply

    Thanks for sharing. I'm glad you found it useful!

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