Today's key take-aways:
- John Wilson, PBS' Chief Television Programming Executive, said that commercial television is not fulfilling the role of providing quality Public Affairs and Arts programming. After viewing amazing clips from programs coming to PBS this fall, it is clear that PBS is unique in consistently providing the absolute best content in these areas as well as science, history, and independent film.
- Experiment online or on mobile to build relationships with new users, worry about stats second. PBS has the distinct advantage of brand affinity, trust, and the technological wearwithall to make this happen as stations, producers, and PBS.org come together to serve the audience with valuable technology where they are, when they need it
- Freedom Riders put their lives on the line in order to bring "the entire American public face to face with the challenge of correcting civil rights inequities that plagued the nation" in the early 1960's. Today, Freedom Rider, Catherine Burks-Brooks earned a standing ovation at American Experience's sponsored lunch. Ms.Burke-Brooks shared her incredible story with a rapt crowd now in eager anticipation of the film airing later this year on PBS.
For more information on these sessions and the rest of the 2010 PBS Annual Meeting, please check out PBS' conference site here. For more photos from the 2010 PBS Annual Meeting, please see our Flickr page in the PBS Press Room.