What are tags in Merlin?
Tags function as keywords that are related to the topic of your content. Tagging is an essential step if you want your content to be easily discovered, recommended to potential viewers, or found through web searches. When tagging content, try to put yourself in the position of a potential user, and then think: what tags or keywords would you like your content to be associated with? To gain wider audiences for your video, make sure to strategically tag it with relevant terms that will interest your viewers and help drive traffic.