QotD 11/9/2010 - What are content channels?

 If you have additional questions, you may find the answers in our Merlin Resource Center. You may also comment here or send us additional questions directly to pbsi_stationservices@pbs.org.

 What are content channels?

In short, a content channel is defined as a group of content bound by an organizing editorial concept. Any web or video objects submitted to the Merlin database must be assigned to a specific content channel. Then, when content is presented to viewers, Merlin uses the content channels to associate links and content with their appropriate station or over-arching brand. For example, Chicago's WTTW can set up a content channel for Chicago Tonight, a local evening news program with a strong online presence. Any content from Chicago Tonight would then be submitted as web or video objects belonging to the Chicago Tonight content channel.


  1. Peter Pinch
    Posted November 10, 2010 at 1:31 AM | Permalink | Reply

    Hey, any chance you could put the question in the post title? It'd make the RSS reader experience more useful.

  2. Posted November 11, 2010 at 10:40 AM | Permalink | Reply

    Thank you for your input Peter, it is greatly appreciated. As you can see, I have updated the format so the question is now in the post's title. Also, let me know if you have any specific questions about Merlin you would like to have answered in future QotDs.

Post a Comment