• Sustainer Learning Center
  • Getting Prepared
    • Essentials
      • Making a Plan
      • Database and Payments
      • Messaging and Benefits
      • Getting Ready to Go
  • Techniques
    • Overview
    • On Air
      • Sustainers in On-Air Drives
      • Managing Succesful Drives
      • After the Drive
    • Telemarketing
      • Why Telemarketing
      • Planning Your Campaign
      • Managing the Campaign
      • Canvassing
    • Direct Mail & Email
      • Direct Mail
      • Email
  • Maximize Your Program
    • Overview
    • Retention
      • Acknowledgement
      • Cultivation
      • Recapture and Stop-Loss
    • Conversion & Upgrades
      • Introduction
      • Techniques and Channels
  • Passport and Online
    • Overview
    • Get Your Passport
      • Introduction: Sustainers and PBS Passport
      • How to Implement Fundraising
    • Get Set Online
      • Sustainers First
      • Get Your Numbers
      • Use Your Content Well
      • Create a Winning Donation Form
  • Resources
    • Overview
    • Case Studies / Winning Stories
    • Sample TM Scripts
    • Sample Mail & Email
    • Sample Websites
    • Sample On-Air Scripts
    • Excel Revenue and Planning Calcs
    • Spot Library
    • Industry Reports
    • Additional Resources

reports iconIndustry Reports

M+R Benchmarks

M+R’s annual digital benchmarking report from a study of 154 nonprofit participants, looking at online, email, social media, and digital advertising.

The NonProfit Recurring giving Benchmark Study (Produced by NextAfter)

Blackbaud Sustainers-in-Focus: Uncovering the Value of Retained Revenue

PBS Sustainer; CURRENT Article; Aug. 2016

2015 TRAC Sustainer Behavior Survey

Carl Bloom_Donor Motivational Study May 2019

Getting Prepared Techniques Maximize Your Program Passport and Online Resources

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