• Sustainer Learning Center
  • Getting Prepared
    • Essentials
      • Making a Plan
      • Database and Payments
      • Messaging and Benefits
      • Getting Ready to Go
  • Techniques
    • Overview
    • On Air
      • Sustainers in On-Air Drives
      • Managing Succesful Drives
      • After the Drive
    • Telemarketing
      • Why Telemarketing
      • Planning Your Campaign
      • Managing the Campaign
      • Canvassing
    • Direct Mail & Email
      • Direct Mail
      • Email
  • Maximize Your Program
    • Overview
    • Retention
      • Acknowledgement
      • Cultivation
      • Recapture and Stop-Loss
    • Conversion & Upgrades
      • Introduction
      • Techniques and Channels
  • Passport and Online
    • Overview
    • Get Your Passport
      • Introduction: Sustainers and PBS Passport
      • How to Implement Fundraising
    • Get Set Online
      • Sustainers First
      • Get Your Numbers
      • Use Your Content Well
      • Create a Winning Donation Form
  • Resources
    • Overview
    • Case Studies / Winning Stories
    • Sample TM Scripts
    • Sample Mail & Email
    • Sample Websites
    • Sample On-Air Scripts
    • Excel Revenue and Planning Calcs
    • Spot Library
    • Industry Reports
    • Additional Resources

envelope and @ symbolSample Mail & Email

Cultivation & Stewardship

Sample Acknowledgement Letter and Envelope

Sample PBS V-day Thank You Postcard 2color

PBS V-day Thank You Postcard 4color

E-Welcome Series

Passport

KSPS Passport Pick Email

Passport Activation Postcard

Passport Scorecard

Recapture

Customizable recapture series materials

EFT Conversion

PBS 2017 Sustainer EFT Conversion Letter

PBS 2017 Sustainer EFT Conversion Email Effort 1

PBS 2017 Sustainer EFT Conversion Envelope

Sustainer EFT Challenge Package

EFT Conversion Messsages that Resonate with Donors

Sustainer Upgrade

2019 Season of giving Sustainer Upgrade letter

2018 Season of Giving Sustainer Upgrade Letter

Sustainer Upgrade Package

Station Examples

Sample Engagement Email (HPM)

Sample Pre-Drive Email (OPB)

Sample Sustainer Postcard (WPBT2)

Sample Thank You Email (OPB)

Getting Prepared Techniques Maximize Your Program Passport and Online Resources

Contact Us

©2016 Public Broadcasting Service (PBS). All rights reserved.

Facebook Twitter Instagram youTube Pinterest