Sustainer Learning Center
Getting Prepared
Essentials
Making a Plan
Database and Payments
Messaging and Benefits
Getting Ready to Go
Techniques
Overview
On Air
Sustainers in On-Air Drives
Managing Succesful Drives
After the Drive
Telemarketing
Why Telemarketing
Planning Your Campaign
Managing the Campaign
Canvassing
Direct Mail & Email
Direct Mail
Email
Maximize Your Program
Overview
Retention
Acknowledgement
Cultivation
Recapture and Stop-Loss
Conversion & Upgrades
Introduction
Techniques and Channels
Passport and Online
Overview
Get Your Passport
Introduction: Sustainers and PBS Passport
How to Implement Fundraising
Get Set Online
Sustainers First
Get Your Numbers
Use Your Content Well
Create a Winning Donation Form
Resources
Overview
Case Studies / Winning Stories
Sample TM Scripts
Sample Mail & Email
Sample Websites
Sample On-Air Scripts
Excel Revenue and Planning Calcs
Spot Library
Industry Reports
Additional Resources
Sample Mail & Email
Cultivation & Stewardship
Sample Acknowledgement Letter and Envelope
Sample PBS V-day Thank You Postcard 2color
PBS V-day Thank You Postcard 4color
E-Welcome Series
Passport
KSPS Passport Pick Email
Passport Activation Postcard
Passport Scorecard
Recapture
Customizable recapture series materials
EFT Conversion
PBS 2017 Sustainer EFT Conversion Letter
PBS 2017 Sustainer EFT Conversion Email Effort 1
PBS 2017 Sustainer EFT Conversion Envelope
Sustainer EFT Challenge Package
EFT Conversion Messsages that Resonate with Donors
Sustainer Upgrade
Sustainer Upgrade Package
Station Examples
Sample Engagement Email (HPM)
Sample Pre-Drive Email (OPB)
Sample Sustainer Postcard (WPBT2)
Sample Thank You Email (OPB)
Sample Mail & Email