Sustainer Learning Center
Getting Prepared
Essentials
Making a Plan
Database and Payments
Messaging and Benefits
Getting Ready to Go
Techniques
Overview
On Air
Sustainers in On-Air Drives
Managing Succesful Drives
After the Drive
Telemarketing
Why Telemarketing
Planning Your Campaign
Managing the Campaign
Canvassing
Direct Mail & Email
Direct Mail
Email
Maximize Your Program
Overview
Retention
Acknowledgement
Cultivation
Recapture and Stop-Loss
Conversion & Upgrades
Introduction
Techniques and Channels
Passport and Online
Overview
Get Your Passport
Introduction: Sustainers and PBS Passport
How to Implement Fundraising
Get Set Online
Sustainers First
Get Your Numbers
Use Your Content Well
Create a Winning Donation Form
Resources
Overview
Case Studies / Winning Stories
Sample TM Scripts
Sample Mail & Email
Sample Websites
Sample On-Air Scripts
Excel Revenue and Planning Calcs
Spot Library
Industry Reports
Additional Resources
Sample TM Scripts
Sample Fulfillment Letters (OPB)
Sample TM Data Request
Sample TM Scripts
Sample TM Scripts