Shift Control: A Message for the Future
May, 1999
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As a futurist, I'm often asked what the key to the coming era will
be. Is there a single idea that will shape the coming years in a
way that will touch all our lives?
While I avoid forecasting the future, I have stumbled across an
insight that may have a significant long-term impact. To get a sense
of what it is, just look at the keyboard on your computer. Nestled
above each other are two keys that, together, read: "Shift Control."
That's it. I think this is the message that will underlie the coming
years in a profound way; and I'm not the only one who feels this
way. In a speech given in Ottawa last October, IBM Chairman Lou
Gerstner said: "The rise of these powerful networks are about many
things, but most fundamentally it's about a transfer of control.
Control of this medium, which was born in government and academia,
has been tacitly transferred into the hands of tens of millions,
soon to be hundreds of millions, of users worldwide. And the momentum
is irresistible." (http://www.ibm.com/lvg/oecd.phtml)
In other words, Gerstner believes (as do I) that the widespread
proliferation of Internet access will shift control in all aspects
of commerce, education, recreation, and government. As the number
of Internet-ready computers continues to grow in our homes, information
access shifts from content that is "pushed" at us by networks, to
information that we can "pull" from resources spread all over the
world. The idea that informational media are under the control of
any particular centralized power is becoming obsolete in the face
of the proliferation of alternative channels of communication opened
up by the Web.
Nowhere has this been more decisively demonstrated than in an event
that took place on March 24, 1999. At 2:50 AM, two technical operatives
of the Yugoslav Federal Telecommunications Ministry, backed by about
ten policemen, entered the premises of Radio B92, the main independent
radio station for Belgrade, and the dominant provider of non-government-provided
news for the region. The staff of the station was told to immediately
stop all broadcasts, to disconnect their computers and telephones,
and to turn over the transmitting equipment. When the station's
editor-in-chief, Verna Matic, entered the station, he was immediately
arrested and held for eight hours.
In the past, such an act would have caused the silencing of an
independent voice. In this case, control was shifted instead.
Within minutes, Radio B92 was back in operation, using RealAudio
(http://www.real.com) to stream live content to the world at large
through Radio B92's Web site (http://www.b92.net). Other radio stations
throughout the world (including BBC) were then able to pick up the
audio feed and re-transmit it from transmitters outside the country.
While I'm sure the local government would have loved to shut down
the Web site, Radio B92's site is hosted by XS4ALL ( http://www.xs4all.nl)
in the Netherlands, a country in which the Yugoslav police have
little clout. As for the location of the local source in Belgrade,
the broadcasts are probably being made from moveable sites, perhaps
from basement studios hidden throughout the city. Short of closing
all telecommunications from Belgrade to the rest of the world, it
is hard to imagine how Radio B92's Web operation could be shut down.
The attempt to stifle B92 had an interesting impact. Instead of
shutting the station down, the plight of this station was brought
to the attention of the rest of the world, and now millions of Web
users all over the planet have access to their broadcasts. Geographically,
their reach exceeds that of any traditional radio station. So, instead
of shutting the station down, a repressive government policy resulted
in an expansion of the station's reach.
Assuming that the next step would be to conduct a house-to-house
search looking for computers, there is even a solution for this.
Stanford Computer Science Professor Vaughn Pratt has developed
the world's smallest operational Web server. You can access it at
http://wearables.stanford.edu/.
This matchbox-sized device contains a 486 processor running at 66MHz
with 16MB of RAM and 16 MB of flash ROM running Linux and the Boa
Web server software. The complete server is so small it could be
hidden behind a switch plate in a wall where it could connect to
a power supply and a telephone line. Nothing would be visible from
the outside. By the way, complete directions for building a server
like this on your own can be found at the site!
When IBM's Lou Gerstner talked about the transfer of control caused
by networks, even he might not have envisioned the impact of b92.net.
Although the revolution caused by networks is still in its infancy,
the effects of this revolution are already transforming the structure
of how we receive and interact with information. The general public
has access to information from all over the world and can also disseminate
information on a global scale. Centralized governing of information
is already receding from the hands of the few in government and
academia and shifting to the hands of the public with Internet access.
As educators, we must consider the opportunities and effects of
the coming network revolution and accept the responsibilities that
fall on our shoulders.
What will happen as the number of wired students increases in our
elementary schools by a factor of seven in the next few years (as
forecasted by Jupiter Communications)? It is already the case that
computers are in more than half of America's homes, and most of
these have some sort of network access. Is our educational establishment
considering a world in which most students have the Library of Congress
in their homes?
With the shift in control of information, educators need to shift
the focus in classrooms from the teacher as the fountain of all
knowledge to a student-centered approach where the teacher is facilitating
how students interact with the varied information resources at their
disposal. Developing student skills in critical thinking and message
analysis, helping them know where they can find answers to their
questions, and showing them how they can make positive contributions
to our worldwide information exchange should be our top educational
priorities. It is time to re-evaluate our connection to the top-down
hierarchy of textbooks and lockstep curriculum and envision new
roles for students and teachers. Learning can happen in and out
of school—anywhere, anytime.
Shift control is happening; get used to it. Embrace it.
Copyright, © 1999, Thornburg Center. All Rights Reserved.

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