We're All Tuned In
Statistics
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Objective
Students will construct a convincing argument and make an analysis obtained from a
class-constructed survey.
Overview of the Lesson
Student groups assume the role of advertising agencies. Each agency has been hired by
their client to make a recommendation as to the best radio station to air their
advertisement. The class decides that data collected from a survey could provide them
with the information needed to make a decision. Prior to this video lesson, the class
reaches a consensus on the content and design of the survey. They conduct the survey by
interviewing students, teachers, friends and neighbors.
The video lesson begins after the students have collected the data. Students work in
cooperative groups, where each member accepts a specified role. Through both large and
small group interaction, the students organize and graphically represent the data. Finally,
based on the trends on the scattergrams, students prepare to make sound
recommendations to their clients.
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