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Polling on Trial
Survey research has been used to gauge public opinion in American elections since the 1930ís, and since that time its usefulness has been the subject of much debate. But because of close elections in 2000 and 2004, the arguments over polling have intensified. Some trumpet the usefulness of polls to help journalists, voters, and researchers, while others argue that surveys, especially exit polls, are inaccurate and misleading. What is the truth about polling? Do candidates overuse polls to shape their messages? And does this help or hinder our democracy?
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Senior Research Scientist with the Center for Political Studies at the University of Michigan and co-author of The Voterís Guide to Election Polls
A veteran, award-winning television documentary producer and Professor and Dean Emerita of the Graduate School of Journalism at Columbia University
Originally Aired: 12/9/2004
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