BY BONNIE ERBE'
If you haven’t seen the series of powerful ads created this week by UN Women, you should take a look. (http://www.unwomen.org/en) The gender equality arm of the United Nations commissioned ad agency Ogilvy & Mather Dubai to produce the campaign. It’s executives typed in provocative phrases such as “women cannot”, “women should,” “women need to,” and “women cannot” and used Google’s autocomplete function to see what followed. Google was used (as opposed to Chrome or DuckDuckGo or others) because it is the world’s most popular search engine.Read More »