PBS Anywhere

Providing Support for PBS.org

Idea Channel

Do Knock-Offs Prove the Value of a Brand?

7:38

We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

Episodes of Idea Channel52

Idea Channel

Does Math Really Exist?

Idea Channel questions whether math is "real" or a feature of human creation.

8:44

Idea Channel

Is the Universe a Computer?

The whole universe is an incredibility complex computational system. But for what purpose?

8:09

See all Episodes