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America By The Numbers

The New Mad Men

Video duration: 25:53Video has closed captioning.

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

Episodes of America By The Numbers7

Video thumbnail: America By The Numbers Surviving Year One

America By The Numbers

Surviving Year One

By the numbers, some babies have the lowest chance of making it to their first birthdays

26:46

Surviving Year One

26:46

Video thumbnail: America By The Numbers Politics of the New South

America By The Numbers

Politics of the New South

By the numbers, new Americans take political agency

25:52

Politics of the New South

25:52

Video thumbnail: America By The Numbers Native American Boomtown

America By The Numbers

Native American Boomtown

By the numbers, the largest oil play in the lower 48 states

25:53

Native American Boomtown

25:53

Video thumbnail: America By The Numbers Our Private Idaho

America By The Numbers

Our Private Idaho

By the numbers, one of the whitest places in America

26:46

Our Private Idaho

26:46

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Clips of America By The Numbers5

Video thumbnail: America By The Numbers America On Track to Graduate

America By The Numbers

America On Track to Graduate

Graduation rates have reached an all-time high, but some states are lagging behind.

1:10

America On Track to Graduate

1:10

Video thumbnail: America By The Numbers Graduation Rates: State by State

America By The Numbers

Graduation Rates: State by State

Graduation rates are increasing - which states are leading and which states are lagging?

1:13

Graduation Rates: State by State

1:13

Video thumbnail: America By The Numbers High School Diploma: Game Changer

America By The Numbers

High School Diploma: Game Changer

High school graduates make more money, are less likely to be unemployed, and live longer.

0:59

High School Diploma: Game Changer

0:59

Video thumbnail: America By The Numbers Model Minority Myth

America By The Numbers

Model Minority Myth

A startling number of Southeast Asian Americans aren’t graduating from high school.

1:06

Model Minority Myth

1:06

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Previews of America By The Numbers11

Video thumbnail: America By The Numbers Extended Preview | The New Deciders

America By The Numbers

Extended Preview | The New Deciders

See how new voters across the nation are exerting their power in surprising ways in 2016.

5:17

Extended Preview | The New Deciders

5:17

Video thumbnail: America By The Numbers Preview | The New Deciders

America By The Numbers

Preview | The New Deciders

See how new voters across the nation are exerting their power in surprising ways in 2016.

1:00

Preview | The New Deciders

1:00

Video thumbnail: America By The Numbers Preview | Episode 8: The New Mad Men

America By The Numbers

Preview | Episode 8: The New Mad Men

By the numbers, the new target consumers for advertising

1:00

Preview | Episode 8: The New Mad Men

1:00

Video thumbnail: America By The Numbers Preview | Episode 7: Surviving Year One

America By The Numbers

Preview | Episode 7: Surviving Year One

By the numbers, some babies have the lowest chance of making it to their first birthdays

1:00

Preview | Episode 7: Surviving Year One

1:00

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