Clothing company's anti-consumerist message boosts business
Video duration: 7:44
High-end outdoor clothing company Patagonia outfits mountain climbers, snowboarders, surfers and trail runners -- athletes who subject their gear to abuse. Each day, some of that clothing makes its way back to the company's headquarters, where workers extend the life of their customers products by making free repairs. Economics correspondent Paul Solman reports on the companys ethos.