PBS NewsHour

Advertisers follow football fans to mobile devices

Clip: Season 2014 | 6m 26s

While fans gets amped up for the biggest football game of the year, companies are figuring out how to tap into that enthusiasm by adapting to changing media habits and tech use. Hari Sreenivasan learns more from Nick Wingfield of The New York Times.

Aired: 01/31/14

Rating: NR

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