American Experience

Henry Ford's Experiments with Auto Design

Clip: Season 25 Episode 2 | 2m 17s

In early 1907, Henry Ford walled off a corner of his Piquette Avenue factory to be used for automotive development. Ford thought nothing of joining his workers on the factory floor to experiment with new engine ignition designs or suspension systems. Every few months, Ford released another automobile in his alphabet line, each improving upon the last.

Aired: 01/29/13

Rating: NR

Problems Playing Video?