PBS NewsHour

How Donald Trump turned media spectacle into campaign wins

Clip: 03/30/2016 | 11m 33s

Donald Trump, front-runner for the GOP nomination, has been able to turn celebrity and controversy into nearly $2 billion in free media attention this election cycle. What’s driving his appeal and how has the electorate changed? Gwen Ifill talks to Stuart Stevens, former chief strategist for Mitt Romney, McKay Coppins of BuzzFeed News and Kathleen Hall Jamieson of the University of Pennsylvania.

Aired: 03/30/16

Rating: NR

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