PBS NewsHour

Campaigns Use Non-Traditional Advertising to Draw Voters

Clip: 09/27/2012 | 5m 37s

The Obama campaign has bought ad time during video games, while Mitt Romney has been using social media to target specific voters to encourage early voting. Lauren Ashburn and Howard Kurtz of the Daily Download talk to Judy Woodruff about new advertising outlets and a plethora of polls showing President Obama in the lead.

Aired: 09/27/12

Rating: NR

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