PBS NewsHour

Daily Download: Obama's 2012 Digital Campaign Strategy

Clip: 01/16/2013 | 6m 1s

Even with campaign season over, politicians continue to use the data collected online during the 2012 election. Daily Download's Lauren Ashburn and Howard Kurtz look back at the 2012 election with Harper Reed, former chief technology officer for Obama for America, who managed digital strategy for President Obama's re-election.

Aired: 01/16/13

Rating: NR

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