PBS NewsHour

How Romney, Obama Camps Use Google Ads to Target Voters

Clip: 04/19/2012 | 5m 41s

As part of our ongoing series on how the presidential campaign plays out in social media and on the Web, Jeffrey Brown and journalists Lauren Ashburn and Howard Kurtz of daily-download.com discuss how Google Adwords have changed the way President Obama and Mitt Romney target different demographics based on searches.

Aired: 04/19/12

Rating: NR

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