PBS NewsHour

Spanish-Language Election Ad Spending Eight Times Higher

Clip: Season 2012 | 5m 40s

Judy Woodruff talks to NPR's Greg Allen, who traveled to Raleigh, N.C., to explore how the presidential candidates are spending campaign funds to target Latinos, voters who are generally younger and hard hit by the economic downturn. But some political messages, like on health care reform, may be mismatched to their audience.

Aired: 10/02/12

Rating: NR

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