We Pledge If You’ll Pledge--THIRTEEN Gives Back Prime Time
We heard you! Fewer pledge programs. On-air fundraising is one way we raise the funds we need to bring you quality programs on-air and online. But you’ve said you’d like fewer interruptions. So we’re trying an experiment: instead of long pledge periods, fundraising shows now air Thursday evenings and some overnights and weekends. Our success relies on the support of viewers like you!