PBS NewsHour

To woo millennials, museum group taps into digital age

Clip: 08/16/2014 | 6m 14s

Amid declining museum attendance by young people as reported by the National Endowment for the Arts, a New York City group called "Museum Hack" aims to attract millennials by offering unconventional tours. These "sassy" outings tap into the outlook of digital age museum-goers, and encourage learning and participation. NewsHour Weekend's Hannah Yi reports.

Aired: 08/16/14

Rating: NR

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