Related Content: ads

Super-PACs kept Romney-Obama even in $1 billion ad race

Essential Reads

After about $1 billion spent on more than one million presidential campaign ads -- the vast majority negative -- the race enters its final days in the same way both campaigns predicted it would a year ago: too close to call.

Republicans outspend Democrats on TV advertising, but have fewer ads to show for it

Essential Reads

When it comes to spending on political ads, money isn’t everything.

Data from Kantar Media’s CMAG, an ad tracking firm, showed that during the week of Oct. 4-Oct. 11 Mitt Romney, the RNC and Republican outside groups combined to outspend President Obama and his allies on on TV ads by about $5 million – $31.6 million to $28.05 million.

August 10, 2012

Weekly Show

New polls show that the presidential race is as close as ever. Mitt Romney and President Barack Obama campaign in key swing states as the campaigns and super PACs release more controversial advertisements. Also, when will Romney pick his running mate? Joining Gwen: Jeff Zeleny, The New York Times; Beth Reinhard, National Journal; John Harwood, CNBC and The New York Times.


Candidates Brace for Brawl in South Carolina

On The Radar

Republican candidates plunged into what's likely to be a hard-hitting run-up to the Jan. 21 South Carolina primary, with unleash millions of dollars being spent on ads, many of them negative. Naftali Bendavid has details on Campaign Journal.

GOP Prepares for a Bruising South Carolina Primary Campaign

On The Radar

The Republican challengers to Mitt Romney descended on South Carolina on Wednesday sharply divided and deeply uncertain about how to stop the front-runner’s march to the GOP presidential nomination. Former House speaker Newt Gingrich (Ga.) led the attacks with a tough ad that began airing Wednesday detailing Romney’s past support for abortion rights. After Romney’s victory in New Hampshire on Tuesday, attention turned to South Carolina, which will hold its primary on Jan. 21.

Watching TV in Iowa

On The Radar

For an interesting study in contrasts, compare the television advertising broadcast by the leading Republican presidential candidates ads in Iowa. The most distinctive quality of Newt Gingrich's first ad is its speed: slow motion. Going for the heartstrings, the spot showcases amber waves of grain to purple mountain majesties, joining the scores of homages to Ronald Reagan's beloved "It's morning again in America'' ad. Gingrich says, "Some people say the America we know and love is a thing of the past. I don't believe that.

On The Radar: March 17, 2010

Legacy: On The Radar