Related Content: jim messina

How to run a killer campaign

Essential Reads

Every morning when Barack Obama’s campaign manager Jim Messina turned on his computer, he saw a snapshot of the state of the race. Campaign software engineers had built him a dashboard that showed how many doors volunteers had knocked on the night before, how many phone calls they had made, how much money had been raised, and what was moving on Twitter and other social networks. It also included a feed of traditional news feeds.

When’s a Campaign Not a Campaign? (See Obama, Gingrich)

Gwen's Take

Just when you thought it was safe to go back outside, it turns out the campaign lull we thought had just begun hasn’t occurred at all.

We were assured by the Democrats that the president’s travels to three battleground states this week were absolutely, positively, not about politics. Ignore those arenas full of students shouting “Four more years.” This was all about policy, they insisted.

Election 2012 – Managing Alternatives

Gwen's Take

Updated:  Friday, Feb 10-4pm

One of the things we tell our children is that life is all about choices.

We celebrate this idea, because it is an essential part of the kind of ambition we want them to have. We want them to consider all the options, and then aspire to the best one.

In politics, the language of choice often comes loaded. School choice. Abortion rights. Public option. Proponents embrace these descriptions to put the best possible face on otherwise contentious issues.