This year, a challenge to Facebook users to douse themselves in ice water became an internet craze, raising millions for ALS, or Lou Gehrig’s disease. Gwen Ifill talks to Nancy Frates, the mother of the man who inspired the ALS Ice Bucket Challenge, about the impetus for the viral fundraising campaign and how it has advanced awareness and research of the disease.
How a viral fundraiser earned a cool $220 million for ALS
Gwen Ifill is moderator and managing editor of "Washington Week" and co-anchor and managing editor of the "PBS NewsHour." The best-selling author of "The Breakthrough: Politics and Race in the Age of Obama," Gwen has covered seven presidential campaigns and moderated two vice presidential debates.