I woke up one morning this week to discover that Starbucks had decided to launch a new initiative at its coffee shops, branding their paper cups with a #RaceTogether hashtag and encouraging baristas to chat customers up about race. My first thought: what an admirable idea. My second thought: heck no.
Gwen Ifill is moderator and managing editor of "Washington Week" and co-anchor and managing editor of the "PBS NewsHour." The best-selling author of "The Breakthrough: Politics and Race in the Age of Obama," Gwen has covered seven presidential campaigns and moderated two vice presidential debates.